The Emerging Markets Place: Changing games

Saturday 5 March 2016
10:00 – 11:15 
Room 2
Michal Kaščák, Pohoda Festival (SK) 

Who would want to promote shows in an emerging market? Lower ticket prices and demand makes higher artist fees difficult to meet, and with many tours sticking to tried-and-tested routes, surviving can be a battle. And yet many promoters and festivals in these traditional ‘B’ markets are both surviving and growing. Drawing input from Europe to Asia, this year’s session looks at the opportunities these markets have to offer, and the headway that some are now making in exporting talent. Alongside these successes though, and in the wake of several incidents last year, questions of regulation, licensing and sufficient industry training will also be posed by our long-serving chairs Kaščák and Başaran.

Guest speakers include:
Dennis Argencia, Live Nation (HK)
Semyon Galperin, Ural Production Centre LLC (RU)
Jules de Lattre, United Talent Agency (UK)
Thomas Ovesen, 117 Live (AE)
Codruta Vulcu, ArtMania (RO)

About Jules de Lattre:

After graduating from Edinburgh University with an MA in Economics and Politics, Jules de Lattre started his career in London in 2004 at multi-purpose company Best Kept Secret before joining the United Talent Agency (formerly The Agency Group) as an agent in 2008. 

Now a senior agent at UTA, Jules represents a diverse roster of artists including Brian Wilson, Rodriguez, Parov Stelar, Christine and the Queens, John Carpenter, Allah-Las and Susanne Sundfoer.

About Thomas Oveson:

Thomas is CEO of live events company 117 Live. 117 Live is part of the Al Ahli Holding Group. Thomas built on his dual consumer and corporate strategy when he merged the promoter team from AEG Live Middle East with the corporate events focused Done Events and in 2010 he became COO of Done. Despite the challenges the live events industry was facing,

Thomas was able to grow the business and Done Events further established itself as the market leader. Thomas is a man who is passionate about music. This passion coupled with his strategic skills and immense drive has seen him transform the music market in the Middle East. His role at 117 Live will see that story continue.

About Codruta Vulcu:

Codruta is the Founder and Festival Director of ARTmania Festival (, one of Romania´s most established events with its 10th edition scheduled for 2016, promoting mainly rock, post rock, metal, ambient & neoclassical acts. In 2014 the Blaj aLive Festival ( was launched with a focus on alternative and electronic music. These two festivals, with more than 10,000 attendees per edition, take place in Transylvania, the historical region of Romania.

Codruta was raised in the spirit of art having a bachelor degree in Art Photography and a masters degree in Art History, from the National University of Arts in Bucharest, with personal exhibitions showcased at several Contemporary Art Museums across Europe. Her passion for art and music led her, in 2005, to establish the cultural platform ARTmania, under the motto “Where art & entertainment meet”.

From 2005 onwards, ARTmania organised shows for bands such as: Serj Tankian, Die Toten Hosen, Manu Chao, AWOLNATION, Nightwish, Matisyahu, HIM, Within Temptation, Apocalyptica, Europe, Jon Lord, Jethro Tull, UNKLE Sounds, Michael Mayer, Kenny Larkin, Acid Pauli, Matias Aguayo, Hauschka, 65daysofstatic etc either as standalone gigs or as part of the two festivals.

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